THE ART OF ALLURE

                                                                                                                                                                                                                                                                                                                               

 Gianni Versace once said “ I would be a very rich man if I could design sexy clothes”. Which is an odd statement coming from an Italian who built a brand rooted in the celebration of female sensuality.  What Signor Versace meant was that sex, like beauty, is in the eye of the beholder. Or rather,  in their min

For the longest time, women’s fashion has been the cash injection of global fashion. Think Coco Chanel, Christian Dior, Versace, McQueen and almost every other global fashion brand. The truth is women have forever been more obsessed with sensuality and beauty more than men ever have. It is all in the art of the need to be desirable and enviable. And, truth is it’s always been much easier to sell a sexy woman that it was to sell a sexy man.

Female silhouettes have forever been softer and easier. The female has forever held on to images of Marylin Monroe even though 80% ofthem don’t really know who she was and what she was about. It is the force of the images of Monroe that sells the idea. Flirty wind-blown dresses, blood red lipstick and platinum blonde hair only spell 1 thing. SEX!!!

 Designers have continued to play this card against the market and it’s a winning fomula that never fails. Make women look sexy and desirable and aim the product at the male counterpart. The male, who is forever on a quest to be provider, protector and the Alpha Male, desires the product and therefore makes the purchase.  60% of men don’t often care what they look like. 100% of women do. 

One such designer that has mastered the “art of allure” is Joseph Altuzarra. Thigh high slits against geometric knits and silk kimono shirts with pyjama shorts are done in ways that dare to define mainstream fashion contours. The models are tall, pale and have a “can-this-shit-end” attitude. That Iis precisely what makes it all the more interesting and natural. Because it seems not forced and modeled.

The clothes almost have a Donatella meets Lagerfeld feel. Endlessly portraying the female form in a way that is sexy and oh so cool.  An interesting aesthetic that takes you back to the effortlessness of Hermes and the precision of Balmain.  It is absolute fashion heaven.  No doubt a guaranteed orgasm.